How did you attract/address your target audience?
I attracted/addressed my target audience by researching into
the thriller genre and my target audience. Primary research is important to me
because it gave me gave me current and up to date information regarding the
needs and wants of my target audience and what they enjoy, that is specific to
what I want to find out.
I created a questionnaire of roughly 40 people to find out
their views and opinions on thrillers and conventions. I asked a range of
questions to find out specific information in what they think makes a
successful thriller. Such as “do you find a female victim more vulnerable” to which
92% of people asked said yes, therefore I considered this and had a female
victim in my thriller. Also I asked if “do you think a chase scene creates
suspense” to this 72% of people answered yes, this really helped me as I wasn’t
sure whether including a chase scene was a good idea but from this it confirmed
that it was. This primary research allowed us to quickly find out views and
opinions from a range of people. Firstly, I designed my questionnaire and
carefully chose questions to include that would get the best information
possible. Then I went and asked the questions to random people (some were
filmed as voxpops to show more detailed answers). Once all of the information
had been gathered I put the questions into graphs and this allowed me to see
what was most popular and what I should include. Finally, I created a blog on
my primary research discussing what I found out and what inspirations were taken.
From this research I took away that my audience find female victims more vulnerable.
Therefore I have decided that my victim will be female as it will cause the
most tension. Also I have decided to include a chase scene as over half of the
people sad that it helps to build up suspense. I saw that only a few people
that I asked like thrillers due to there being lots of gore therefore I have
decided that this is not a feature I will focus on.
Some other primary research that I carried out was analysing
a variety of thrillers, will carefully focusing on different micro elements
each time. For example, while
researching into thriller conventions I focused on the thriller film The
Shining. This is a very successful thriller; therefore I carefully looked at
what key conventions were incorporated into it. Two of the main inspiration that’s
I got for this thriller is to have a male antagonist and an isolated setting.
This is because these will both help to build up tension.
Primary and secondary research has helped me to see what
content should be included in my thriller to make it as successful as possible.
Also it has shown me what my target audience expect to see and what would be
most effective. Allowing me to mould and develop my sequence to what I believe
will make it most successful.
I created a questionnaire of roughly 40 people to find out
their views and opinions on thrillers and conventions. I asked a range of
questions to find out specific information in what they think makes a
successful thriller. Such as “do you find a female victim more vulnerable” to which
92% of people asked said yes, therefore I considered this and had a female
victim in my thriller. Also I asked if “do you think a chase scene creates
suspense” to this 72% of people answered yes, this really helped me as I wasn’t
sure whether including a chase scene was a good idea but from this it confirmed
that it was. This primary research allowed us to quickly find out views and
opinions from a range of people. Firstly, I designed my questionnaire and
carefully chose questions to include that would get the best information
possible. Then I went and asked the questions to random people (some were
filmed as voxpops to show more detailed answers). Once all of the information
had been gathered I put the questions into graphs and this allowed me to see
what was most popular and what I should include. Finally, I created a blog on
my primary research discussing what I found out and what inspirations were taken.
From this research I took away that my audience find female victims more vulnerable.
Therefore I have decided that my victim will be female as it will cause the
most tension. Also I have decided to include a chase scene as over half of the
people sad that it helps to build up suspense. I saw that only a few people
that I asked like thrillers due to there being lots of gore therefore I have
decided that this is not a feature I will focus on.
Some other primary research that I carried out was analysing
a variety of thrillers, will carefully focusing on different micro elements
each time. For example, while
researching into thriller conventions I focused on the thriller film The
Shining. This is a very successful thriller; therefore I carefully looked at
what key conventions were incorporated into it. Two of the main inspiration that’s
I got for this thriller is to have a male antagonist and an isolated setting.
This is because these will both help to build up tension.
Primary and secondary research has helped me to see what
content should be included in my thriller to make it as successful as possible.
Also it has shown me what my target audience expect to see and what would be
most effective. Allowing me to mould and develop my sequence to what I believe
will make it most successful.
You have provided a minimal analysis of research carried, stating what type of research you carried out and explaining why briefly. You have provided a proficient analysis of your primary research, but have failed to do this with your secondary -confusing it with primary at times. Bottom half same as top
ReplyDelete1) Explain more why secondary research was important - relate to examples
2) Explain how this helped you and your group decide on what to include and why - how did you go about it
3) What type of planning did you carry out and why - how did your research play into this?